![]() The new concept, set to be unveiled during the 2023/24 winter season, will be the longest on the market and offer up to three modular configurations that can be fully privatised: a seat, a sofa and a fully flat bed. Last year, Air France announced it was working on the design of a completely new La Première cabin – its first class offering. ![]() So, will the demise of first class become a trend amongst airlines? It’s too soon to tell – and investment in first class berth hasn’t come to a complete halt. However, by focusing on enhancing and innovating its business-class product, Albertynas believes Qatar Airways aims to provide an exceptional experience to a wider range of passengers.įirst class has become more of a limited luxury, typically reserved for top executives or those seeking an exclusive travel experience. “These days, most of the people who are seeking this kind of experience have private jets and use them for the most exclusive travel experience possible.”Īlbertynas says the strategic risk of Qatar Airways phasing out first class lies in the airline maintaining its five-star image and potentially missing out on certain segments of travellers who still seek that elite experience. “First class has become more of a limited luxury, typically reserved for top executives or those seeking an exclusive travel experience. “The demand for first-class travel has evolved over the years,” says Albertynas. He believes airlines’ move away from offering first class highlights the changing dynamics of the airline industry and the shift in passenger preferences. Justin Albertynas is CEO of travel price comparison site RatePunk. “By having an incredible business class product with this laser focus on passengers across all touchpoints, it will ensure our guests feel valued – regardless of their cabin of travel.” The next evolution of premium options “We intend to have an obsessive attention to detail across Riyadh Air that will elevate the experience so much that passengers will feel spoiled at every turn,” he says. He says this could be due to these travellers having more disposable income having not travelled for two years.ĭouglas adds that Riyadh Air’s observations are that first class uptake is not as strong due to leisure driving much of the recovery – and less business travellers means fewer redemptions and upgrades from high-earning loyalty members. Credit: Qatar Airwaysĭouglas says that in general, travel is gradually bouncing back following the pandemic with strong demand for business class, especially amongst the leisure segment. “That mix is more effective for the travellers of today and allows them to choose the price point that suits their budget, whether they are business or leisure passengers.” Qatar Airways says that its ‘QSuite’ offering bridges the gap between business class and first class.
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